Datin Kelly Lau

Datin Kelly Lau

Director

With over 13 years of hands-on experience in marketing under her belt, Datin Kelly has continuously affirmed her position as a key creative force in various successful business undertakings in the Asia Pacific region, specifically China, Hong Kong, the Philippines and Indonesia.

Driven by her passion to be in a business environment that provides globally competitive challenges, she was entrusted by a multinational corporation to undertake a full spectrum of marketing activities from 2006 until 2012, including development of new range of consumer goods, brand strategy management, customer segmentation, pricing strategy, market research and market expansion. Among her notable achievements were the launching of a new product category that became the market category leader in Indonesia; being the key driver in propelling a company’s sales growth of over 60% in Hong Kong and the person in charge with setting up an export department as well the creation and development of both local and international key markets around the Asia Pacific region.

She was also the person in charge in steering strategic business development and the formation of a marketing department for a reputable construction and development corporation.

As the company’s Executive Director, Datin Kelly currently leads the planning and execution of business and marketing strategies. She ensures that core structures, systems, competencies and values are developed and implemented to achieve the company’s goals and strategies.

Datin Kelly holds a Bachelor’s Degree in Commerce (double major in marketing and international business) from Charles Sturt University.