PEKA (Pertubuhan Perlindung Khazanah Alam Malaysia) is a non-governmental organisation formed with the aim to raise awareness on environmental issues as well as to facilitate conservation measures. Having known of their mission, we took the initiative in approaching them for a CSR collaboration with the main objective of increasing public awareness of the organisation’s cause in 2015.
To pursue this objective, we design and produce a PEKA/Affiliate Junction (AJ) co-branded car decal and sold them to Affiliate Junction’s huge Affiliate community. Each of the car decal is sold at RM3 where RM2 from each sales is donated to PEKA. This is an effective manoeuvre as it simultaneously create awareness on PEKA’s brand and initiatives to a wider audience as well as generate funding for the organisation