MSS-NCSM: Retail Affiliate Program Transaction Charity Drive

Started in October 2011 and ended in November 2013, we collaborated with the National Cancer Society of Malaysia (NCSM) in the implementation of a charity drive effort into the MyKad Smart Shopper affiliate program where 1% of MSS’ retail transaction from all participating retail merchant’s outlets were donated to NCSM in support of Malaysia’s cancer patient community.

We believe that through the MSS we were able to create awareness among the public consumers as well as retailers about the importance of giving back to society. Our objective is to make helping the underprivileged easy and effortless for affiliates, consumers, and retailers. The result from leveraging and synergizing each party’s effort and contribution cause for it to be significant and made a huge difference to the beneficiaries.